Reply: paste what they sent
Inbound on the sidebar opens on one box. Paste what a lead sent you, the email, the LinkedIn message, the form submission, as it is, and press Write the reply. Under the box, two optional fields name their company if you can tell, and one says anything the reply must say: your price, when you can start, what you will not do. That note is the only place a number in the reply can come from. The studio never invents a price, a date or a promise.
A minute later you get the reply, written in your workspace's voice from the emails you have saved, ready to copy and paste. A lead asking for a quote gets the two or three questions a quote needs and a line on when they will have it. A good fit gets the call proposed and what it is for. Somebody selling gets a short, kind no. One line above the reply says whether they are worth your time and what the lead is worth; a pill says what the reply does: quotes your price, asks before quoting, proposes the call, or says no.
Under the reply: Ask before you quote, when a quote needs facts the message does not hold. Behind Why: who the sender turned out to be, what they are actually asking for once the framing is stripped, the argument from your own brief, how a deal with them could work and the angle to lead with, and any red flags. A lead worth a call hands into Prepare the call with the sender and the aim prefilled.
Replies are listed under Recent on their screen, never in the Library, because a reply is not a pitch.
Prepare a call
Prepare a call, the second segment of Inbound (and on every library card and every finished pitch), asks the one thing the studio cannot infer, which call it is: first call, discovery, pitch, negotiation, or kickoff, plus an optional sentence about the call, and hands back one sheet: the goal for exactly that call, how to frame it, three to five grounded talking points, the questions to ask, the objection they will actually raise with an answer sayable verbatim, and the ask to end on.
Name a company with a saved pitch and the pitch's research rides along whole, the sheet lands in under a minute and says what it drew on. A prep is a call sheet, not a pitch: it never appears in the Library, and it is copyable as plain text. The recent list on the screen keeps a morning's sheet findable before the 3pm call.