Most prospecting advice stops at the list. The hard half is the other one: what goes in the email once you know who you are writing to. These are field notes on both, written from teardowns of real businesses with real numbers on the table — not from a keyword tool.
Using someone's first name is not personalisation — and the people you most want to reach read it as proof that a machine sent the email. Here is the line between the two.
Most lost deals were never deals. They were people who agreed the problem was real, took the meeting, and then went back to the two things their job actually depends on.
Naming a pain your prospect discusses openly proves nothing — they hear it from every vendor in the category. There are two deeper levels, and the third one is where deals are actually won.
Most growth plans die on arithmetic nobody did. Four crude numbers, multiplied on the back of an envelope, will tell you whether a segment can produce your target at all — before you spend a quarter finding out.
Roughly seven people have to agree before B2B software gets bought, and they are measured on different things. A pitch that makes one argument is a pitch that convinces one of them.
A direct customer's spend is flat from the day they sign. An agency's compounds. That difference changes what you can afford to spend acquiring one — and it is the argument most B2B teams never run.
A four-email structure built by someone who sells to sales teams for a living. The first email is designed to get roughly zero responses — and that is what makes the other three work.
Their customers love you. You win their app-store search. They still will not return your emails — and there is a structural reason that has nothing to do with your product.
It is the most common answer on every cancellation survey and every lost-deal note, and it is almost always false — because the customer already decided the price was acceptable when they bought.
Prospektor reads a company's own website before it says a word about them, scores partnership fit against what you are actually hunting for, and drafts the deck, the emails and the call prep in your voice. The scan is free.
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