Recording what a pitch turned into is a press on the lead itself. Every Library card and every finished pitch carries a badge: it reads What happened? until you set it, and the state afterwards. Press it and pick: a stage off a short ladder (found the right contact, had a meeting, closed the deal) or how it ended (went quiet, not a fit, lost). Nothing to navigate to, nothing to type twice.
Low friction is the whole design, because this is the record that makes the studio better and it is the one most easily skipped.
Bring in the deals you won
The fastest way to fill this record is the deals you have already won. Open Outcomes with nothing on it and the one button is Bring in your won deals: with a CRM connected it asks one question (which stage, status or list means won in your CRM), reads every deal there, and puts each one on record as Closed the deal with the notes your team kept on it. With no CRM connected the button is Connect your CRM, and takes you to Connectors. Or add them yourself opens the box below, and Upload a list of won deals takes a file: the company, its website, and what happened, one deal per line. A header row names the columns (company, website, notes), so an export out of a CRM works as it is and the columns can sit in any order. Once anything is on record the button is one line above the box.
What comes across, and what does not:
- Each won deal becomes an outcome record, the same record you would have typed. The stage is Closed the deal. The deal's own facts (its name, the amount, the day it was won, the stage) are one note, and each note your team wrote on the deal in the CRM is a note here, marked where it came from.
- Every won deal joins your customer list on Do not contact, so no run is ever spent pitching a company you already sell to.
- Reading it again updates. A deal already on record is not closed twice and a note already here is not copied twice. New notes since last time land.
- Your word wins. A company you recorded as closed and then lost stays as you left it; the CRM's notes still land beside it.
- Nothing is written into your CRM by a read, and nothing is sent to a model by it. Make sense of this on any record is still a press of yours.
- Which CRMs: Lightfield and HubSpot, by the stage that means won; Close, by the status that means won; Affinity, by a deals list and the status value on it. Reevo and Attio cannot be read this way yet.
A read is the workspace owner's, because it uses the CRM key. An upload is anyone's. Twenty-five deals per read, with the real number said when there are more; the next read takes the next ones.
Any company, found here or not. Open Outcomes, type the company, and say what happened: a reply, a meeting, a win, a loss. It does not have to be a lead the studio found. An inbound call that closed, a referral, a deal your team brought in themselves: record it, and the next pitch is written with it in mind. The screen asks one thing at a time. The company box first; once it holds a name, one row of six chips asks what happened, with the chip for where the company stands today already marked, so picking another one records a move. The note box under it takes their reply, your notes or a transcript as they are, and one Save it records all of it. Every company on record is listed below; press a row to open it.
- The record is per company, not per pitch: an inbound deal that closed without a run still gets a record, and two runs on one target are one relationship.
- Notes and the full history live at the outcome record: free text taken verbatim (call notes, a pasted email thread, "they bought because the CFO wanted the one-pager"), the timeline of every move, and the studio's own reading. Open it with Add a note… on any card's badge.
- Make sense of this has the studio read the whole record back and propose, beside the notes, what actually won or lost this one, anchored in the notes' own words, and the few follow-up questions worth answering next. It never changes the record; Look again is the update story.
- What next?, since 10 Sep 2026, the forward half. Paste what came back (their reply, your notes from the meeting, a transcript) into the same box, and the button reads Save and say what's next: one press saves it and has the studio answer with where the deal now stands (one tap to mark it), the one next step and the line in the material that decides it, the message that step needs written in your voice and ready to copy, and a short checklist of what is owed that you tick as you go. It replaces Make sense of this while a deal is live and hands back to it once the deal has closed or ended. A suggestion beside your notes, never a change to them; nothing is sent anywhere, and no mailbox is read; you paste, on purpose. Again re-reads after the next paste and keeps your ticks.
- Companies recorded as closed feed the Leads shelf's next refill as its strongest evidence, so what the shelf offers drifts toward what actually closes.
- And since 23 Aug 2026, what you record shapes what the studio writes. A bounded digest of your own record (where each prospect got to, how it ended, the studio's reading of it where you asked for one, and your team's newest notes in their own words) now rides every pitch run, every call prep and every inbound evaluation. Wins and losses both: a deal that died on implementation time teaches the next draft as much as one that closed. The records closest to the company being worked on go first, and the record for that exact company always travels when you have one.
- It stays inside the studio. The studio is told, in the prompt itself, that nothing from your outcomes goes into a deliverable (not a quote, not a number, not the name of another company you have been talking to) and that nothing there is to be looked up on the web. And because an instruction is not a guarantee, the same check that reads every draft back for banned words now also flags any company from your own outcomes record that turns up in the copy, next to the block it turned up in. Your pipeline steers the writing; it is not material to send.
- So the studio does get better the more you use it, and outcomes are the loop that makes that true. A workspace that has recorded fifty deals runs differently from one opened this morning.
- And since 24 Aug 2026 the product says so where you can see it. The outcome record opens by stating what recording does rather than only how to file it, the note box says that what you write is what the next run reads, and every finished pitch carries From your own workspace on its Summary (behind The full picture): how many recorded outcomes and how many saved edits that draft was written with. When the answer is none, it says that too, and offers the way to fix it. It is your own count, on your own screen; a shared link never carries it.
- And since 26 Aug 2026 the studio tells you once when the loop starts turning. The first time three or more companies are on your record with something readable on them, whoever recorded that third one gets a single email (the studio is starting to write like you) naming the companies it read and where each one stands, plus how many more are on record than any one run reads. If you have also saved an edited deliverable it says how many of your edits are being read back as voice references; if you have not, it says that instead, because that is the half of the loop still missing. It is sent once in the life of a workspace and never again, it goes only to the person who recorded the outcome, it never repeats your notes back at you, and it can be switched off in advance from Workspace settings like any other mail about your work.
What the studio would write differently now
Recording outcomes makes the next run better, and until now you only got that benefit on the companies you happened to run again. The screen now says which ones those are.
A company appears here when two things are true: you recorded it as having gone quiet or been lost, and you have taught the studio at least three things since that day. Those three can be outcomes you recorded on other companies or deliverables you edited and saved, because both ride every run. The line says which, and how many.
The claim is deliberately narrow. It says a pitch written today would be different, not that it would be better, because different is what the record can prove and better is what your own judgment decides. Press Pitch again and the company goes into a fresh run with everything you have recorded since. Nothing starts on its own; a run costs money and the press is yours.
A company you marked not a fit never appears here. That was your judgment about the company rather than about the argument, and a fresh pitch is not the remedy for it.
And once a week it can come to you instead. The same list arrives as an email, at most weekly, and only in a week where something has actually gone stale. A quiet week sends nothing at all. It goes to everyone on the workspace, because any of you can act on it, and it carries a company name, how it ended and two counts: it never repeats your notes back at you. Turn it off from Workspace settings like any other mail about your work, or leave it on and keep using the screen. This one is off for everybody until we switch it on.