Outcomes is where your team records what each pitch turned into, per prospect company: a stage off a short ladder — found the right contact, had a meeting, closed the deal — or how it ended (went quiet, not a fit, lost), plus free-text notes taken verbatim: call notes, a pasted email thread, "they bought because the CFO wanted the one-pager". Low friction is the design — structure is the studio's job, not yours.
- The record is per company, not per pitch: an inbound deal that closed without a run still gets a record, and two runs on one target are one relationship.
- The door is What happened? on every library card and on a finished pitch; library cards wear the stage as a badge.
- Make sense of this has the studio read the whole record back and propose, beside the notes, what actually won or lost this one — anchored in the notes' own words — and the few follow-up questions worth answering next. It never changes the record; Look again is the update story.
- Companies recorded as closed feed the Suggested shelf's next refill as its strongest evidence, so what the shelf offers drifts toward what actually closes.
- And since 23 Aug 2026, what you record shapes what the studio writes. A bounded digest of your own record — where each prospect got to, how it ended, the studio's reading of it where you asked for one, and your team's newest notes in their own words — now rides every pitch run, every call prep and every inbound evaluation. Wins and losses both: a deal that died on implementation time teaches the next draft as much as one that closed. The records closest to the company being worked on go first, and the record for that exact company always travels when you have one.
- It stays inside the studio. The studio is told, in the prompt itself, that nothing from your outcomes goes into a deliverable — not a quote, not a number, not the name of another company you have been talking to — and that nothing there is to be looked up on the web. And because an instruction is not a guarantee, the same check that reads every draft back for banned words now also flags any company from your own outcomes record that turns up in the copy, next to the block it turned up in. Your pipeline steers the writing; it is not material to send.
- So the studio does get better the more you use it, and outcomes are the loop that makes that true. A workspace that has recorded fifty deals runs differently from one opened this morning.
- And since 24 Aug 2026 the product says so where you can see it. The Outcomes screen opens by stating what recording does rather than only how to file it, the note box says that what you write is what the next run reads, and every finished pitch carries From your own workspace on its Summary: how many recorded outcomes and how many saved edits that draft was written with. When the answer is none, it says that too, and offers the way to fix it. It is your own count, on your own screen — a shared link never carries it.