Recording what a pitch turned into is a press on the lead itself. Every Library card and every finished pitch carries a badge: it reads What happened? until you set it, and the state afterwards. Press it and pick: a stage off a short ladder (found the right contact, had a meeting, closed the deal) or how it ended (went quiet, not a fit, lost). Nothing to navigate to, nothing to type twice.
Low friction is the whole design, because this is the record that makes the studio better and it is the one most easily skipped.
- The record is per company, not per pitch: an inbound deal that closed without a run still gets a record, and two runs on one target are one relationship.
- Notes and the full history live at the outcome record: free text taken verbatim (call notes, a pasted email thread, "they bought because the CFO wanted the one-pager"), the timeline of every move, and the studio's own reading. Open it with Add a note… on any card's badge, or See the record on Your brief.
- Make sense of this has the studio read the whole record back and propose, beside the notes, what actually won or lost this one, anchored in the notes' own words, and the few follow-up questions worth answering next. It never changes the record; Look again is the update story.
- What next?, since 10 Sep 2026, the forward half. Paste what came back (their reply, your notes from the meeting, a transcript) into the same box, and the button reads Save and say what's next: one press saves it and has the studio answer with where the deal now stands (one tap to mark it), the one next step and the line in the material that decides it, the message that step needs written in your voice and ready to copy, and a short checklist of what is owed that you tick as you go. It replaces Make sense of this while a deal is live and hands back to it once the deal has closed or ended. A suggestion beside your notes, never a change to them; nothing is sent anywhere, and no mailbox is read; you paste, on purpose. Again re-reads after the next paste and keeps your ticks.
- Companies recorded as closed feed the Leads shelf's next refill as its strongest evidence, so what the shelf offers drifts toward what actually closes.
- And since 23 Aug 2026, what you record shapes what the studio writes. A bounded digest of your own record (where each prospect got to, how it ended, the studio's reading of it where you asked for one, and your team's newest notes in their own words) now rides every pitch run, every call prep and every inbound evaluation. Wins and losses both: a deal that died on implementation time teaches the next draft as much as one that closed. The records closest to the company being worked on go first, and the record for that exact company always travels when you have one.
- It stays inside the studio. The studio is told, in the prompt itself, that nothing from your outcomes goes into a deliverable (not a quote, not a number, not the name of another company you have been talking to) and that nothing there is to be looked up on the web. And because an instruction is not a guarantee, the same check that reads every draft back for banned words now also flags any company from your own outcomes record that turns up in the copy, next to the block it turned up in. Your pipeline steers the writing; it is not material to send.
- So the studio does get better the more you use it, and outcomes are the loop that makes that true. A workspace that has recorded fifty deals runs differently from one opened this morning.
- And since 24 Aug 2026 the product says so where you can see it. The outcome record opens by stating what recording does rather than only how to file it, the note box says that what you write is what the next run reads, and every finished pitch carries From your own workspace on its Summary (behind The full picture): how many recorded outcomes and how many saved edits that draft was written with. When the answer is none, it says that too, and offers the way to fix it. It is your own count, on your own screen; a shared link never carries it.
- And since 26 Aug 2026 the studio tells you once when the loop starts turning. The first time three or more companies are on your record with something readable on them, whoever recorded that third one gets a single email (the studio is starting to write like you) naming the companies it read and where each one stands, plus how many more are on record than any one run reads. If you have also saved an edited deliverable it says how many of your edits are being read back as voice references; if you have not, it says that instead, because that is the half of the loop still missing. It is sent once in the life of a workspace and never again, it goes only to the person who recorded the outcome, it never repeats your notes back at you, and it can be switched off in advance from Workspace settings like any other mail about your work.