Every screen has a real URL. When pointing someone somewhere, use these exact paths. A link opens the screen it names even when the opening questions are still unanswered; those wait for you on Your brief, never in front of somebody you sent somewhere.
| Screen | Path | What it does |
|---|---|---|
| Leads for you | /leads | Companies the studio proposes pitching next, one card at a time, and a box to describe the leads you want instead, or to paste a page that lists them (an investor's portfolio, an exhibitor list): the companies on it land here, scored, each card naming the page. Where a card was found from a deal you closed, a customer you named, a company you researched or a page you pasted, one line under it says which |
| Warm intro | /intro | Who can introduce you? The first of two views in one section, Introductions: one box takes a company or a person. Under the box, before you press anything, who you already know there, or that nobody is and the path would run through who they know. Find the path then maps your network against the company and answers with a count line (2 paths, 1 strong), the best path open and the rest folded, each with why, the tie verified against a page it read, and two drafts for the best path: the ask you send your contact (Copy, or Open in Mail, which opens your own mail app with the subject and the text filled in and no address) and the finished email for them to send on. Under the drafts, four chips say where the introduction stands: Asked, They said yes, No, Meeting booked; the last one opens Outcomes with the company filled in. Type the name of somebody in your network instead and the question turns round, Who should they meet?: who else in your network they should meet, what each side gets, and a double opt-in note. Under the card, Introductions to pursue: every company on your shelf or in your library that somebody in your network reaches, each row saying who can connect you and why (Dana Ruiz can connect you · works there · will always introduce), with Pursue it on each. Past asks sit under that. On a first visit the screen is one box and no tabs: paste who you know, one per line, press Add them, and the same card becomes the search |
| Lookalikes | /lookalikes | Name customers you already have; the studio finds more companies like them and puts them on Leads for you. A workspace can ask for 20 searches a day between this and the lead box |
| Decision-makers | /people | Two boxes: Company (a name or a domain) and Who (a role, a name, or a LinkedIn URL). Company + role finds who holds that desk (CMO, Head of Partnerships; leave Who blank for the desks that matter). Person + a descriptor looks one person up: a name at a company, a name with a role, or a pasted LinkedIn URL on its own, and the studio asks the contact vendors first and searches only to find where they work when you named no company. Each person comes with their LinkedIn, their work email where a vendor found one, and the phone press, in about a minute, and no pitch. What the searches found is shown by company: the newest company first with its people merged across searches, tick the rows you want and download them as a CSV; the other companies sit under it, one line each, and a click shows one. A finished company offers Same roles at similar companies, one press that finds up to three companies like it and looks for the same roles at each (five presses a day for a workspace; the companies land below as companies of their own, each saying which one it is like), and Write the pitch, which opens Research prospekts with the company filled in |
| Your agents | /agents | Describe what you want done, in one sentence, and the studio builds the agent that does it. It picks the door (find leads, lookalikes, a glance, a pitch, decision-makers, a competitor report, or a standing watch on one rival) and fills in what that door needs from your brief. A watch reports what that company publicly did since the last look, each move dated, sourced, and with one line on what to do about it. The agent is kept, so next time it is one press, and a sentence that says how often ("every Monday") makes it standing, running itself until you press Stop. When a sentence names something the studio cannot do yet, it says so instead of doing the nearest thing. Reached from Ideal customer |
| Research prospekts | /pitch/new | The form: company name or domain, optional contact, motion and value angle from your workspace's own vocabulary; ⚡ Beast Mode at its foot for a whole list |
| Running | /running | Runs in flight, as a strip at the head of Library while something runs; Watch drops into the live terminal; a stuck run can be dismissed, a live one stopped. The address lands on Library |
| Home | /start | Where signing in lands you. Your name, and one box whose placeholder shows what to type. Say what you want to do and it opens the screen that does it, with the name you gave already in its box. Paste a company's website address and it opens Research with that company. Nothing runs until you press the button there. A question opens the support chat instead. Under the box, four chips for the asks people type most: Give me leads, Who buys from a competitor, Who can introduce me, Answer an inbound lead. Then what is waiting as pills you can press (runs going, runs stopped, outcomes to record), three at most and none when nothing is. Under those, the three leads worth a look: the top three of Leads for you, each a score, a name, a site and the one thing, with Glance and the ×. While the studio is still looking, three empty cards and one line; before it has looked, one button, Get leads. The screen asks you nothing: what the studio still wants to know is on Your brief. The greeting is Welcome on a first visit and Welcome back after that. Once a week, where the deployment has it turned on, your weekly report opens over Home on the first visit of the week (from your second week; a line under the chips opens it any time): what works, what is missing, the two things standing between you and the next meeting with one press each and Not relevant, four numbers (outcomes recorded, leads waiting, pitches finished, spent this week), and a box that asks the support chat about the week. Nothing in it is written by a model; every line is read off your workspace |
| Library | /library | The searches your companies came from, one row each, named by the studio from what you asked and renamed with the pencil; press a row to open its cards, strongest fit first, with unread markers. Press a card to open it, its badge to record what happened, and its ⋯ menu for Meeting prep or to move it to another search. A single search is no list: its cards are the screen |
| A search | /library/<id> | One search open in the Library: its name, the pencil that renames it, and its cards, strongest fit first. Back goes to the list |
| A pitch | /pitches/<id> | One run: live while it works, the finished pitch after |
| Outcomes | /outcomes | The full history for every prospect: notes, the timeline, and "Make sense of this", which reads a record back. A tab of Settings, because what you record here is what every later pitch is written from. Recording an outcome does not need this screen: that is a press on the lead itself |
| Counterprospekt | /competitors | One box: name a competitor, or press one of the chips naming the competitors from your brief. Under it, where you stand across the reports you have run (the one thing none of them has, with where you win and where they beat you folded under it), then one list of who you compete with: the companies we think compete for your customers, each with the line saying why, and the reports you have run, each company once, one press each. Last, one line saying where you rank for the phrase your buyers type; press it and the first page of results opens under it. The two readings differ on purpose: search finds who a buyer meets, the list finds who competes for the same deal, and a company can be one without being the other. A report gives what they sell, how they position themselves, who they sell to, and a sourced list of their clients, each client a one-press pitch of your own. Each client card then tracks what came of that press: Running while the pitch is being written, Open the pitch once it lands, and both survive a reload, so an old report is the way back to every pitch it started |
| A competitor report | /competitors/<id> | One report: live while it researches, the finished report after. Three lines that take your side (their strength · their weakness · how we win), one fold holding the four cards of three bullets each (they sell · their positioning · their customers · our read), then their clients as your prospect list, each card naming the page that says so. One line under the list says how many were read of how many their pages name, and Read more reads the rest for the price of another run; a run reads up to forty. Sources, and how the run knew who it was reading, fold at the foot. Re-run it any time, or remove a company that turned out not to be a competitor |
| Inbound | /evaluate | Paste what a lead sent, get the reply to send in your voice, with whether they are worth your time and what to ask before quoting behind it |
| Prepare a call | /prep | The second segment of Inbound: one sheet for a specific upcoming call, goal, framing, talking points, the likely objection with an answer |
| Your network | /network | The second view of Warm intros: the people who make the introductions. Four numbers and a tier bar under the title, then Who introduces you: the people from your pasted lists, the people at customers you won (read out of your CRM with the won deals), and your strongest LinkedIn ties, each with two chips, Always introduces and Might introduce; one press marks, a second clears, and every ranking in the studio reads the mark. The imports fold under one line, with the LinkedIn, address-book and post doors inside; the paste box is the one thing always on the screen |
| Do not contact | /suppress | A page of Settings: the standing rules that rule companies out, and the named list of companies and people this workspace will never approach. The newest twenty-five are shown with the count beside them, because the list can be uploaded whole. A customer named on Ideal customer joins it on its own |
| Ideal customer | /settings/hunt | One form with one Save: who your dream customer would be, what you look for, where and how big, your customers and your competitors. Upload a list under the customers box takes the whole customer list as a CSV, read in your browser, and a connected Lightfield can be imported from instead on Workspace settings. A customer named here joins Do not contact and is never approached, and the competitors are the chips on Counterprospekt |
| Your brief | /settings/brief | The brief every deliverable is written from, in short: who you are, how you sound, what has worked, and what never goes out, three lines each. The whole document is one press away, and the questions the studio still has are folded at the foot |
| Profile and Notifications | /settings/account | Yours rather than the workspace's, the first two rows of Settings' column. Profile: passkeys, the recovery phone, the language the studio writes in, Log out, and the Danger zone last. Notifications: which emails the studio sends you and how else it may reach you |
| Settings | /settings/workspace | The hidden half of the product, with its own left column and one page per row. Personal: Profile, Notifications, Academy (the getting-started lessons and the tour), Affiliate (refer a workspace and earn 20% of what it pays for twelve months; Coming soon until the programme is on). Workspace: Workspace (name, website, whose studio this is), Your brief, Ideal customer, Outcomes, Do not contact, Brand (colours, the standing deck, then the deliverable stylesheet). Organization: Team (who can sign in, one row per person, and your own role), Sub-accounts (agencies only: every client workspace, one press to switch), Sharing (every link the team has sent, and Revoke), Connectors (the apps connected to this workspace, tokens and Slack; the owner's alone). Billing: Plan (pause or cancel). Back at the top of the column goes Home. The old /shares address opens it |
| Upgrade | /upgrade | Free workspaces only: what your one full pitch bought, and the way to the rest of your list. Your brief, pitch and leads stay readable behind it |
| Who opens which door | /paths | Agencies only: one console across every client workspace you hold. It reads your network against every company those workspaces are working on (their suggestions as well as their finished pitches) and ranks the doors, best first. Somebody who works at the company beats somebody whose note mentions it, whatever else you know about them. Free to open and no research runs: pressing a row switches you into that client's workspace and opens the introduction ask there, so the drafts come out in their voice. Reached from Your network |
| Portfolio uploads | /portfolio | Agencies only: how your last portfolio upload is going, and the ones before it |
The sidebar carries eight rows under four questions, and every row is something you do to a company. Home first. Under Who?: Leads for you (with how many are waiting), Research and Counterprospekt. Under Who at them?: Decision-makers. Under Who can walk you in?: Warm intros. Under What to say?: Library and Inbound. Above them, one coral button, Prospekt a company, which opens Research prospekts. At the foot, Help (the support chat) and Settings, then your name.
Three rows hold more than one screen, as tabs at the top: Research is Research prospekts and Lookalikes; Warm intros is Introductions and Your network; Inbound is the reply and Prepare a call. Everything that teaches the studio rather than uses it is under Settings, which has a left column of its own: Personal (Profile, Notifications, Academy, Affiliate), Workspace (Workspace, Your brief, Ideal customer, Outcomes, Do not contact, Brand), Organization (Team, Sub-accounts, Sharing, Connectors) and Billing (Plan), one page per row and Back at the top. Every screen keeps its own address, so a link to /people or /settings/hunt still opens that screen with its row lit.
At the foot of the sidebar, Next steps is the getting-started path as a count and a bar: five steps in the order a customer takes them (check your brief, say who already buys from you, run one company, make the email yours, bring in who you know), and a sixth for a workspace that said it already has customers (bring in the deals you won, from your CRM or a list), each ticked by the thing it asks for rather than by a press, each with one action and a Skip, and the one-minute tour on top. It opens over the page, and it is gone once every step is done or skipped.
Your account is Profile, the first row of Settings' column, and the same page opens from the workspace menu at the sidebar's head; those settings are yours and follow you into every workspace you belong to.
On a phone
The sidebar is a sheet. Press the button at the top left and it slides in carrying the same rows, the workspace switcher at its head and Help, Settings and your name at its foot. Pressing a row opens that screen and closes the sheet behind it; so does the dimmed area beside it, and so does Escape on a keyboard.
Research prospekts is the round button at the bottom right instead of a row in the sheet. It is the one thing most people open the studio on a phone to do, so it is one press from wherever you are, and it steps aside once you are on it.
Four screens are reached from inside another rather than from the sidebar, because that is where you are when you want them. Your agents is a link on Ideal customer. Running is a strip at the head of Library while something runs. Do not contact, the standing rules and the named list of who not to approach, is its own page under Settings. Sharing is a card on Settings.
Who opens which door reads only the workspaces you can already open. It is your own memberships intersected with the workspaces you created, so a client who has since removed you, or one you detached, is not on it. It maps your network down to their companies and never reads their network back up.
Warm intro used to be a panel you could only reach on a finished pitch. It still appears there (a pitch you have already run shows its paths without being asked) but the screen above is the way in when you have not run one, and it is the only place the second direction lives.
Decision-makers is the people search on its own, with no pitch attached. It is the search a finished pitch runs for its decision-maker list and the same email lookup, so the list is the one you would have had at the end of a Prospekt without buying the rest. Write the pitch under a finished list is the way to the rest, with the company already filled in.
Three old addresses still work: / opens Home, /settings opens Your brief, and /shares opens Settings.
Counterprospekt deserves one more sentence, because its rule is strict: a report names a company as the competitor's client only when a page the run actually read says so, and every entry links that page. A claimed client without a source is left out and counted, never shown. The competitors you named at onboarding sit under the box as chips; one tap runs that report, and the box is for anyone else. Finished reports also appear in the Library, and a company on your suppress list can still be analyzed (the list says who not to approach) so a suppressed company in their client list simply gets no pitch button.
What a report says
A finished report opens on three lines that take your side (their strength, their weakness, and how we win), then their clients as your prospect list. The four cards behind the three lines (they sell · their positioning · their customers · our read, at most three one-line bullets each) open on one press between them; the three lines are their summary.
How we win is the one line no competitor's website could ever answer: it is written from your brief, pointed at the weakness above it. If your brief does not yet say enough for the studio to name a real edge, that line comes back as a bracketed gap rather than a slogan; brackets are always work still owed, never an answer. Filling in more of your brief is what turns it into a sentence you can use.
Reports run before this existed have no three lines and are not re-run for them; run the report again if you want them.
Where you stand
Once you hold two or more competitor reports, the screen says where you stand across all of them, above the list they are drawn from: the one thing none of them has, with where you win and where they beat you folded under it, at most three one-line bullets each.
Four things worth knowing:
- It reads your reports, not the web. It is a cross-reading of the three lines each report already carries, so it can tell you nothing a report did not already find, and it costs no new research.
- It updates when the set changes, not on a clock: research another competitor, or remove one, and it is drawn again. Add nothing and it stays as it was.
- A competitor you removed is left out of it, which is the point of removing one.
- Where they beat you is honest on purpose. A comparison you win everywhere is one nobody can act on.
Where you rank
The foot of the screen is one line: where you sit on the first page of search results for the phrase your buyers would type (a peptides wholesaler lands on "buy peptides online"): "You are 7th", or that you are not on the first page at all. Press the line and the page opens under it. Every business on it is one tap from its own competitor report; a business you have already reported on links that report instead.
Four things worth knowing about it:
- It is a live web search, not a tracked Google position. The number is where a result came back on that run. It moves, and it is not measured from any one country.
- Half a first page is usually not a company. Listicles, forums, directories and news pieces are listed where they came back and never offered as something to research.
- The phrase is a guess, and it is yours to change. Search a different phrase re-runs the reading on whatever you type.
- It refreshes itself weekly. An older reading is drawn straight away and a fresh one is fetched behind it, so the screen never makes you wait to be told the same ten companies.
The workspace switcher sits at the sidebar's head: click your workspace name to switch workspaces, set Appearance (light / dark / system), create a client workspace or upload a whole portfolio of them (agencies), or sign out. An agency workspace is tagged (Agency) in that list with its client workspaces indented under it. Support is the round button at the bottom right, on every screen. On a narrow window the sidebar collapses to its icons.